Tag: Campaign US

Roblox creator revenue is expected to reach $1 billion this year, and existing movie and […]

Roblox is challenging that widely held notion by bringing the Ad Council's Love, Your Mind […]

This week's agency news, people on the move and brand buzz.. From Campaign US. View […]

WPP and Roblox will host client "sprint days" with community creators, developer studios and agency […]

As the immersive gaming platform scales its advertising and ecommerce offerings, Campaign explores how brands […]

Chief marketing and communications officer Barbara Messing left Roblox last November.. From Campaign US. View […]

Roblox gaming campaign has been created by Mother. Ikea UK and Ireland is trying to […]

Brands can now run video ads on Roblox without building a game on the platform.. […]

Partnership will enable more brands to tap into over 71 million daily active users on […]

It's the first instance of a 2D trailer transforming into a 3D playable game on […]

Roblox hired John Love as VP of business development, Lisa Willett as head of travel, […]

To help advertisers create new revenue opportunities, the new 'Roblox for Brands' platform introduces new […]

Forget gyms and abstinence from alcohol ? gaming advertisers want to see their industry try […]

Metaverse hype may have died down since the first half of 2022, but brands still […]

… Roblox and Fortnite in 2023, according to a new report from branded Roblox game […]

Brand launches shops in virtual world and partners with creator Rush Bogin. Sportswear brand Adidas […]

Nearly four in 10 Roblox users are under 17. (Image credit: Getty Images). Users are […]

Using their Roblox avatars, players can traverse the brightly coloured brand world via skates or […]

Users can kit their Roblox avatars out in ancient suits of armor on display at […]

The initiative follows 'over 100 brand activations' on its gaming ecosystem last year. Roblox is […]