Pacsun launches first-ever branded 'building tycoon' on Roblox – Glossy
On Wednesday, Pacsun launched its second Roblox activation, in collaboration with metaverse developer The Gang. […]
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Tag: Glossy
H&M is promoting sustainability in the metaverse – Glossy
?Through the [new] experience on Roblox, we let players experiment with materials and patterns in […]
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Web3 brands are using TikTok and apps to reach mass consumers – Glossy
Web3-native fashion brand RSTLSS, created by London-based designer Charli Cohen, is leveraging apps and TikTok […]
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Paris Hilton's Y2K style is coming to digital fashion – Glossy
Paris World has a presence on gaming platform Roblox, since December 2021, and metaverse platform […]
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Philips Norelco is using Roblox to market health to Gen Z – Glossy
Since the start of the campaign, the Roblox world, dubbed Shavetopia, has attracted 1 million […]
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Forever 21 is selling clothing inspired by avatar best sellers – Glossy
One year since its launch onto Roblox, Forever 21 has expanded its Roblox affiliation by […]
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Post-FTX, fashion brands are launching phygital collections and their own metaverse platforms
Nike issued a patent for Cryptokicks in December 2019 and launched Nikeland on Roblox in […]
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Brands are winning on Roblox with avatar fashion, gaming – Glossy
They're being sold for $1-$1.50 through Roblox creator studio House of Blueberry's digital boutique, launched […]
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Roblox launches first Metaverse Fashion Trend Report – Glossy
Roblox has sold over a billion digital fashion items in 2022, and that trajectory doesn't […]
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Exclusive: Claire's launches Sims-like town Shimmerville on Roblox – Glossy
Fashion brands' virtual worlds are expanding past a single location. Fifty-year-old accessories brand Claire's launched […]
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Glossy's Guide to the Metaverse
Platforms for social interaction like Roblox, Decentraland and The Sandbox have become more popular among […]
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Paris Hilton's 11:11 Media partners with Urban Decay for 'Cryptoween' Roblox event
Following her virtual New Year's Eve and Neon Carnival parties in Roblox, Paris Hilton is […]
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Olaplex joins the Decentraland metaverse with virtual influencer Kai – Glossy
Gamer reviews of the platform have compared it to that of popular virtual world games […]
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From Roblox shows to projection mapping, digital activations revved up at NYFW – Glossy
Gaming platforms like Roblox allow for easy brand onboarding and dedicated creation studios. Other novel […]
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Inside Kickers UK's Roblox strategy for back-to-school – Glossy
In August, fashion and footwear brand Kickers UK launched a Roblox back-to-school campaign with game […]
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Nars Cosmetics dives into Roblox with 'Color Quest' game – Glossy
As Roblox quickly becomes a go-to place for beauty brands to market themselves, Nars Cosmetics […]
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Fashion brands are competing for Roblox creators – Glossy
Since Roblox introduced layered clothing on the platform in April, creators and brands have taken […]
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Fashion continues to wade into crypto, in spite of crash – Glossy
… a meditation and yoga island in Roblox, in January. Speaking about the results from […]
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How Gen-Z athletes and gamers are revitalizing Clarks with Roblox Stadium – Glossy
To develop its latest campaign in Roblox, which launched May 16, the brand teamed with […]
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How fashion brands are using Roblox obbys to get in front of gamers – Glossy
By establishing a presence within an ?obby,? or an obstacle course in Roblox, brands like […]
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