'Godzilla x Kong' storms Roblox for platform's first immersive movie trailer | Marketing Dive
The studios teamed with developer The Gang to create Roblox's first ?immersive trailer.? Players who […]
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Tag: Marketing Dive
NHL renders All-Star Game in 3D on Roblox – Marketing Dive
The NHL's Roblox space. Courtesy of The NHL. Dive Brief: NHL Blast, the league's Roblox […]
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NFL kicks off SpongeBob-themed Roblox activation in run-up to big game | Marketing Dive
An advertisement for the NFL's Roblox experiance. The activation is meant to reach Gen Z […]
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Hilton checks in to Paris Hilton's Roblox world for loyalty push | Marketing Dive
An immersive Hilton hotel lobby in Roblox allows users to earn free digital wearables and […]
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Warner Bros. marks 20 years of 'Elf' with Roblox experience | Marketing Dive
Warner Bros. marks 20 years of 'Elf' with Roblox experience. The experience, made with Fairview […]
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E.l.f. caters to Gen Z's entrepreneurial spirit with Roblox experience | Marketing Dive
E.l.f. Cosmetics launched a Roblox experience designed to teach financial literacy and entrepreneurial skills to […]
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How Bomb Pop connects with tweens to boost sales | Marketing Dive
By tuning into TikTok, Snapchat and Roblox, the brand is able to build awareness with […]
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Maybelline blends music and makeup for Roblox experience | Marketing Dive
A Roblox avatar in Maybelline's virtual space. Courtesy of Maybelline. Dive Brief: Maybelline New York […]
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NYX turns Gen Z stars into Universal Monsters for Halloween campaign | Marketing Dive
NYX's latest Roblox activation pairs it with Ulta Beauty, leveraging the retailer's existing Ultaverse space […]
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Boss teams up with popular Roblox game for NFL integration | Marketing Dive
Consumers will be able to play through Super NFL Tycoon on Roblox to unlock a […]
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Verizon and The Met partner to bring historical items to Roblox | Marketing Dive
Roblox users can also explore a virtual version of The Met's facade in addition to […]
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Invisalign rejects the hassle of braces for creator-led social media push | Marketing Dive
Invisalign's Roblox Livetopia storefront launched in August 2022. … used for its ?Drama Free? campaign […]
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H&M brings 'Stranger Things' to Roblox for summer clothing experience | Marketing Dive
H&M's extension of its Loooptopia experience in Roblox with the ?Surfer Boy Pizza Delivery Game? […]
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NYX celebrates LGBTQIA+ gaming communities in new Pride campaign – Marketing Dive
An image of NYX's Roblox house. Courtesy of NYX Professional Makeup. Dive Brief: NYX Professional […]
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Roblox grows revenue, users despite flagging metaverse buzz – Marketing Dive
Several avatars attend a concert in Claire's virtual destination. Courtesy of Claire's. Dive Brief: Roblox […]
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Pacsun turns to TikTok for livestream shopping | Marketing Dive
The livestreams will originate from Pacsun's stores and other locations, such as music festivals. Pacsun […]
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Inaugural Metaverse Beauty Week coming to Decentraland, Roblox and Spatial
While much of the plans for Roblox, Decentraland and Spatial are yet to be revealed, […]
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Gucci, Vans team up for Roblox scavenger hunt | Marketing Dive
Gucci and Vans launched a scavenger hunt between their two worlds on Roblox, the first […]
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Will metaverse marketing survive the current tech rout? – Marketing Dive
Brands remain active despite a lot of doom-saying, though experts agree they must prioritize compliance […]
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Walmart winds down Roblox play as metaverse lands in privacy crosshairs | Marketing Dive
The updates offer additional guidelines around advertising and sponsorship disclosures and forbid brands from sending […]
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