Roblox Bridges Virtual and Real-World Shopping with New Commerce Integrations
Brands can now sell physical products within their virtual Roblox experiences and link real-world products […]
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Tag: Retail TouchPoints
Alo Yoga Gets Physical in Roblox with In-Store Integration – Retail TouchPoints
Alo Yoga has given its Roblox experience a glow-up and introduced a new phygital integration […]
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How Brands from Walmart to Pacsun Have Harnessed the Power of Digital Twins
?Roblox is a place where self-expression, fashion trends and digital … Roblox in an interview […]
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Clarks Continues Roblox Reign with 'Stranger Things' Drop – Retail TouchPoints
… Roblox's Digital Expression, Fashion & Beauty Trends report said they want brands to provide […]
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As Gen Z Enters Prime Spending Years, Brands Sharpen Their Pitch – Retail TouchPoints
The Roblox activation features a recording studio and karaoke bar, a crystal cave jewelry and […]
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Heidi Klum 'Modelverse' Lets Players Walk a Virtual Catwalk in Roblox – Retail TouchPoints
Players can tap into Roblox's entire inventory of digital products alongside the entire Marketplace catalog […]
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Roblox Unlocks In-Game Commerce with Shopify Integration – Retail TouchPoints
Roblox has announced a new integration with Shopify that will allow brands to sell physical […]
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On the Verge: Embracing Gaming Communities to Drive Commerce – Retail TouchPoints
… Roblox and Fortnite, playing mobile games like Candy Crush or Wordle or simply watching […]
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Roblox Says 'It's Showtime!' with New 'Beetlejuice' Experience – Retail TouchPoints
Roblox has partnered with Warner Bros. Motion Picture Group on a new experience to promote […]
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Coach Deploys Digital Gamification to Promote 'Find Your Courage' Campaign
Coach has partnered with metaverse platforms Roblox and Zepeto to support its Spring 2024 collection's […]
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E.l.f. Tests Out Real-World Product Sales on Roblox – Retail TouchPoints
E.l.f. has become the first beauty brand to test real-world commerce in the Roblox virtual […]
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Walmart Zeroes in on Gen Z with Private Label Apparel Relaunch – Retail TouchPoints
In July, a Roblox creator will help curate a selection of No Boundaries outfits from […]
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Ikea Is Opening a Roblox Store ? and Looking for Real-World Employees to Staff It
Ikea is opening a new store in Roblox and plans to hire 10 new employees […]
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Skechers Widens its Reach with New Roblox Store, John Deere Collab – Retail TouchPoints
Skechers is bringing its brand to new audiences with a virtual store in Roblox and […]
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Wow Bao Links Loyalty Program to New Roblox Experience – Retail TouchPoints
Wow Bao is continuing its Web3 push with a new Roblox experience that is integrated […]
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From Custom Worlds to Contextual Ads: Unlocking the Power of Games Advertising
Games advertising goes far beyond branded environments in Roblox. IAB's PlayFronts event explored the games […]
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Pacsun Celebrates One-Year on Roblox with New Slick Rick Collab – Retail TouchPoints
Pacsun is partnering with hip-hop artist Slick Rick to celebrate the one-year anniversary of its […]
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Drones and Virtual Experiences: Shipt Launches Innovation Lab to Explore Delivery's Frontier
… Roblox. The Shipt experience generated more than 5 million engagements in just its first […]
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Adidas Debuts Series of Virtual Pop-Ups in Roblox – Retail TouchPoints
Adidas has opened pop-up shops offering virtual branded merchandise within seven Roblox experiences. View full […]
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E.l.f. Launches Roblox Experience to Tap Gen Z's Entrepreneurial Spirit – Retail TouchPoints
Seeking to unlock the creativity and entrepreneurial ambitions of Gen Z consumers, E.l.f. Cosmetics has […]
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