Amid competition with Roblox, Fortnite's in-game item strategy appeals to both creators and brands
?At this time, sales will be limited to digital items only.? By implementing in-game item […]
Read more
Tag: Digiday
Roblox's growth comes with growing pains between creators and ad sales – Digiday
The growing tension between Roblox creators and ads on the metaverse platform was on display […]
Read more
In Graphic Detail: As 'Grow a Garden' booms, a new report shows the marketing power of Roblox
The explosive growth of "Grow a Garden" has brought new attention to Roblox ? and […]
Read more
Roblox faces growing pains as marketers start to demand more ad transparency – Digiday
Roblox ad measurement continues to be a challenge for some advertisers, who are concerned over […]
Read more
Roblox ???????????????? ????????????????????
Roblox ?????????????????????????????????????????????????????????5?8?????????? … View full source
Read more
Virtual-world creators gaining traction beyond Roblox and Fortnite – Digiday
As UGC creators become part of the creator economy, they are settling on platforms beyond […]
Read more
Roblox courts advertisers with fresh data on its ad effectiveness – Digiday
Roblox advertising data shows the platform's power to boost brand recall. Marketers are encouraged, but […]
Read more
Roblox studios begin to consolidate as Super League buys Supersocial – Digiday
As brands scrutinize their Roblox spending, the ecosystem is undergoing a wave of consolidation, with […]
Read more
Roblox marketplace competition over how ads are purchased led at least three brands to … – Digiday
Different sellers are asserting differing visions of how to best advertise on Roblox. The debate […]
Read more
Top Roblox creators don't view brand deals as a significant revenue stream – Digiday
Roblox creators are choosing to prioritize other revenue streams over brand deals because they believe […]
Read more
Roblox ???????????????????????????? | DIGIDAY?????
Roblox ?????????2025?????????????????????????????????????Roblox??????????????????? … View full source
Read more
Roblox's ad expansion sparks backlash from creator studios – Digiday
Roblox is selling more ads in-house, and Roblox creator studios believe the revenue is coming […]
Read more
Rockstar Games talks with top metaverse creators, with an eye on making "Grand Theft Auto …
… Roblox lack this kind of subscription functionality. ?I always kind of smile when people […]
Read more
Roblox earnings: Why the platform paid out $280 million to creators in the last quarter
Roblox programmatic advertising. Ivy Liu. As Roblox continues to grow, in-game item designers and world […]
Read more
What marketers need to know about Zepeto, the Korean metaverse platform – Digiday
As virtual-world platforms such as Roblox and Fortnite attract the lion's share of both users […]
Read more
Walmart deepens its metaverse presence with new e-commerce experience selling physical …
Although Zepeto is smaller than the ?big three? metaverse platforms of Roblox, Fortnite and Minecraft, […]
Read more
In Graphic Detail: How Sia's Clip It launch shows the power of Roblox for musicians
Much like TikTok, Clip It is a short-form video service located entirely inside Roblox, with […]
Read more
Roblox's Shopify integration has entered a closed beta test, highlighting the platform's e …
Unlike Roblox's previous e-commerce beta tests, the Shopify storefronts participating in the ongoing closed beta […]
Read more
Roblox's Shopify integration has entered a closed beta test, highlighting the platform's e …
Roblox's Shopify integration has entered a closed beta test, highlighting the platform's e-commerce opportunity. By […]
Read more
Buoyed by Roblox's rise, agency holdcos express confidence in gaming for 2025 – Digiday
The secret behind much of this growth? Roblox. As gaming evolved from an experimental area […]
Read more