Why Netflix is using a Roblox world to promote "Cobra Kai" and other releases – Digiday
As Netflix dives further into games, the company is using Roblox to get its original […]
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Tag: Digiday
Why some creators are livid over the rise of fraudulent behavior in Fortnite and Roblox
Some creators on Roblox and Fortnite are engaging in fraudulent behaviors that observers believe could […]
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Roblox ecosystem appears unmoved following report on inflated numbers and child safety issues
Roblox's response ? and its focus on bookings ? provides some insight into why the […]
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As programmatic rises on Roblox, in-game studios are feeling the competition – Digiday
But while Roblox has welcomed developers to set up shop on the platform, the marketing […]
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Why Roblox's Clip It is using its billion-view moment to launch an ad product – Digiday
Roblox programmatic advertising. Ivy Liu. Clip It ? the Roblox version of TikTok ? crossed […]
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Why political organizers are turning to Roblox to stir up more votes – Digiday
As the U.S. presidential election grows near, a national non-profit has partnered with Roblox developers […]
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WPP and Roblox strike new global content and advertising partnership – Digiday
As Roblox expands its advertising business, WPP has become the latest major industry player to […]
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With 19 million viewers in its ad tier, Amazon makes a case for Prime Video's ad business in the U.K.
More in Marketing. View More · Roblox programmatic advertising · Gaming & Esports · Roblox […]
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Roblox is starting to take programmatic advertising more seriously – Digiday
… Roblox and PubMatic for programmatic media buying, said a Roblox spokesperson. However, Partner Program […]
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Media Buying Briefing: Agencies cultivate the next generation of influencers through gaming
The next generation of influencers and content creators may not come from social media ? […]
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Here's what marketers need to know about Roblox Developers Conference 2024 – Digiday
At RDC, Roblox announced its first official e-commerce partner: Shopify. In early 2025, the company […]
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Why the US Open is building a tennis metaverse inside Roblox – Digiday
Players can now use in-game portals to travel between the three tournaments' Roblox experiences, using […]
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How brands from Walmart to L'Oreal are stepping up their game in Roblox in 2024 – Digiday
For the first time, Roblox users can pay for a physical product to be shipped […]
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Earnings wrap-up: A tumultuous time for the gaming industry – Digiday
Another is that, although Roblox and other gaming companies continue to grow, their growth does […]
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Why Warner Bros. and Fandango are selling movie tickets inside Roblox – Digiday
As of today, August 5, Roblox users are able to purchase movie tickets directly inside […]
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'A long-game move': Why Coach is entering Roblox to win over younger shoppers – Digiday
… Roblox and social avatar app Zepeto. Both experiences launched in July. Through August 19, […]
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Why Fortnite and Roblox still rely on social to drive discovery and engagement of branded …
There's no denying that immersive gaming platforms are having a marketing moment in 2024. In […]
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