Tag: Digiday

Last year, Roblox announced that it would roll out programmatic in-game ads by the end […]

As Roblox looks to enter the mainstream as a digital advertising platform, the company's recently […]

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Mattel, propietaria de Barbie, y Forever 21 han incorporado la IA en su activación colaborativa […]

Since the announcement, Roblox has been beta testing its advertising offerings with a select group […]

Roblox is the blueprint for a vibrant in-game creator economy, so it makes sense that […]

Roblox has developed a robust creator economy in which developers and brands have made millions […]

Moving forward, Roblox is implementing a new advertising API to ensure that neither Roblox-served ads […]

As marketing dollars flood into platforms such as Roblox and Fortnite, EA sees its popular […]

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For the most part, brands interested in activating in the metaverse have historically focused their […]

The campaign's integration in social media, and more recently Roblox, offers the platform a massive […]

When it comes to brand activations, Minecraft has historically lagged behind other metaverse platforms such […]

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roblox logo on money. With a recession on the horizon, brands are not pulling back […]

… are learning to invest in their homegrown intellectual properties while building virtual brand activations […]

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Even while Roblox gets ready to roll out updates to appease marketers' growing appetites for […]